Structure: New Top Level Domains, Part 3
Starting in June, 2008, news articles started appearing reporting on how a massive addition of new top level domains was imminent, based on what was being discussed by ICANN. By 2009, a fast track plan was approved, which would allow for applications from a wide range of entities for new TLDs. Supposedly, the addition of the new domains could have happened as early as 2010, though the intense politics surrounding this was likely to delay it. It was intensely debated whether corporations can get their brands as TLDs (e.g., ".coke" for Coca-Cola), or whether only more generic things will be accepted; it looks like the brand domains will in fact be allowed. A guidebook was issued to guide potential applicants. The ICANN site about new gTLDs is here.
It seems like things were finally moving forward in 2013; see this article for more of what was going on in the TLD "March Madness".
By 2014, the floodgates were open, and new domains started streaming in, with various sunrise policies. There's a .kim domain for Kims such as Kardashian and Jong-un, among the many choices of domain address, with more coming live all the time. It still remains to be seen if any will succeed.
Over 2000 applications have been received. The applicants weren't publicly revealed at first (it was expected in June 2012, after some ICANN bungling getting their system in place, and now the "Big Reveal Day" was scheduled for June 13), but some of the new domains that have been proposed by various prospective applicants were:
Some companies tried to "reverse-hijack" TLDs they didn't even apply for, by trying to get a trademark in the name, like with .chicago.
And then there's the weird batching system where they decide which domain applications get processed first based on whether their proponents managed to click on a button closest to a target time. Or maybe they're switching to a single batch timeline?
This page was first created 28 Oct 2009, and was last modified 21 Apr 2016.